Growth Marketing Manager

EST Timezone
Full Time
Marketing
Senior Manager/Supervisor

Focus: Demand Generation, Events, Owned Media & ABM 

About the Role: 

We are seeking a versatile, results-driven Growth Marketing Manager to help lead demand generation across paid media, tradeshow/events, owned digital channels, and ABM initiatives. This individual will play a critical role in executing campaigns, improving funnel performance, and ensuring high-quality engagement across the entire buyer journey. 

Key Responsibilities: 

Performance Marketing 

  • Plan, execute, and optimize paid campaigns on LinkedIn, testing across other platforms.  

  • Manage channel-level budgets, performance reporting, and ongoing optimization. 

  • Work with external paid search contractor to drive performance.  

Event Marketing 

  • Lead logistics, vendor coordination, and strategy for tradeshows, roadshows, and private events. 

  • Collaborate with Sales for pre-show outreach and post-show follow-up campaigns. Attract, engage, and convert throughout the event journey (before, during, after).  

  • Ensure captured leads are integrated into our CRM and routed appropriately for follow-up. 

Owned Media Management 

  • Email: Build and optimize Marketo campaigns for lifecycle and nurture workflows. 

  • Social: Own organic LinkedIn strategy; grow audience engagement and reach. 

  • Website: Optimize the website to drive micro-conversions and high-quality inbound leads.  

Account-Based Marketing (ABM) 

  • Help identify and prioritize high-value target accounts in partnership with Sales. 

  • Launch ABM campaigns across channels.  

  • Track and optimize engagement, conversion, and pipeline contributions from key accounts leveraging 6sense. 

Funnel & Lead Lifecycle Management 

  • Monitor funnel progression metrics (MQL → SAL → SQL → Opportunity → Closed/Won). 

  • Report weekly/monthly on lead quality, velocity, and conversion rates. 

Qualifications 

  • 5–8 years of B2B marketing experience across demand gen, ABM, owned media, and events. 

  • Leverages AI tools to accelerate tactical execution. 

  • Hands-on experience with LinkedIn Ads, Marketo, and social media management tools. 

  • Proven ability to track, report, and optimize lead progression across the funnel. 

  • Excellent organizational and project management skills. 

  • A solid combination of creativity and an analytical mindset.  

Bonus 

  • Experience in a digital consultancy, agency, or professional services environment. 

  • Familiarity with tools like Demandbase, 6sense, or ZoomInfo for ABM programs. 

  • Strong working knowledge of CRM and marketing automation integration (Marketo + Salesforce). 

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